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| Alternatives to Fashion Week (2nd Jan 25 at 10:25am UTC)
Platforms like Instagram, YouTube, and TikTok allow designers to present collections | | 1. Digital Fashion Shows
Platforms like Instagram, YouTube, and TikTok allow designers to present collections directly to their audience, often reaching more people than traditional runway shows.
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2. Local Fashion Events
Participating in regional fashion weeks or trade shows (e.g., Lagos Fashion Week, Tokyo Fashion Week) can be a more accessible starting point.
3. Direct-to-Consumer Platforms
Brands like Hanifa have pioneered virtual shows, proving that innovative presentations can create buzz without the traditional runway format.
Conclusion
Fashion Week can be a game-changer for designers, but it’s no longer the only path to success. In the digital age, there are numerous ways to gain visibility and grow a brand. For emerging designers, the key is to weigh the benefits against the costs and explore alternative platforms to showcase their talent.
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Would you like insights on how to prepare for Fashion Week or explore alternative platforms? | |
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